Given how quickly the business is evolving, it can be challenging to stay on top of trends in digital marketing. Additionally, a great digital marketing plan or campaign involves a lot of moving pieces, making it difficult to stay on top of everything. The Covid-19 epidemic changed how B2B and B2C businesses in several industries conducted their business as more and more consumers made their purchases online. The sector of digital marketing and the responsibilities of digital marketers were significantly impacted by this transition. The reopening of societies, however, coincided with declines in site traffic and online revenues as marketing teams adjusted their strategies to match the virtual need.
2023 SOCIAL MEDIA TRENDS
If you’re not already using TikTok, you should if you’re talking about social media. Due to TikTok’s quick growth, the app now has 1 billion users worldwide. TikTok has a huge user base (U.S. users spend up to 850 hours a month on the platform) and gives people and businesses the chance for their videos to go viral, which is a major accomplishment in the social media world. In 2023, according to Alison Battersby, a social media consultant at Avocado Social, marketers need to take TikTok seriously. “The rise of TikTok in the past year has been nothing short of astounding. Because so many of TikTok’s features are starting to appear in Facebook products, Facebook is undoubtedly concerned.
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Social Commerce Will Succeed
Using social media to find a product or service is simpler than ever. Brands raced to platforms like Instagram, YouTube, and TikTok during the pandemic to provide clients with online shops in place of their physical stores. So it comes as no surprise that social shopping, also known as social commerce, is predicted to grow three times as quickly as traditional e-commerce to reach $1.2 trillion globally by 2025, according to a report by Accenture. As platforms work behind the scenes to enable user payments without leaving social networking apps, creating a seamless customer experience, 2023 will see the evolution of the social shopping experience. According to predictions, Gen Z and Millennials will make up 62 percent of worldwide social spending.
YouTube Marketing Will Take Off
In terms of advertising investment, YouTube is projecting to soar in 2022. According to Brendan Almack, Managing Director of Wolfgang Digital, “I feel that YouTube is a sleeping giant, but I think that the transition away from linear TV, fragmentation with subscriptions, and streaming services all indicate that more advertising spend is going to go to YouTube. Through its parent firm Alphabet, YouTube’s global revenue increased to approximately $29 billion last year, up roughly 46% from the previous year. This level of revenue, which puts the social media platform on pace with Netflix, is the consequence of brand advertising, direct response commercials, and an increase in traditional TV advertisers on the channel.
Marketers must improve their digital skills.
The demand for digital expertise is high across industries as organizations scramble to engage, market, and convert successfully online. Finding individuals with the correct skill set is the top difficulty facing the digital marketing business. According to our most recent whitepaper, “Perpetual Evolution,” which was producing in collaboration with The Economist Group. The lack of training to upskill marketers comes in at number seven. According to Alison Catesby, Social Media Consultant at Avocado Social. “Any brand out there is really seeking to better their competence in digital marketing. So there is a significant digital skills gap. However, a lot of individuals are having trouble discovering their talent. One of the things that businesses have high on their priority list for this year is to upskill stuff.