Text-Based Marketing is one of the most useful types of Marketing. For users that are willing to start a new Business or need to expand their Business, Text-Based sms marketing is found to be very useful.
Text-Based Marketing, SMS Marketing and Email Marketing are the ones that have a number of pros. But What if we have to choose one?
Which type of Marketing is best suited for your Business?
Which Marketing helps us to expand the Business?
Let us solve this, by looking at its pros and cons. This article will help you to find out about SMS Marketing and Email Marketing in detail, which will make you choose Between SMS Marketing and Email Marketing.
What is SMS Marketing?
SMS or Short Message Service is an inbuilt tool for every mobile phone. Free Bulk SMS Online Marketing is the type of Marketing channel in which Businessmen send an SMS to the user in order to send notifications and updates.
To send Transactional messages or promotional messages, SMS is used and this type of Marketing is termed SMS Marketing.
There is a 160-character restriction for text messages. If communication is anticipated to be brief, sweet, and to the point, consumers are more likely to open and read it. SMS texts scarcely take any time at all, and nobody wants to have their time squandered.
What is Email Marketing?
Sending emails to everyone on your email list is known as email marketing. Those that chose to join it are the ones on your list. To inform existing and future consumers about your new goods, services, deals, and discounts, you would send emails. Consider it a direct method of communication with your clients where you have their consent to send them marketing materials.
This makes it the perfect medium for communicating longer-form information like newsletters, business updates, or breaking news for the education sector.
Additionally, emails let you include graphics in the message. Since visual stimuli tend to elicit strong responses from people, using images or graphics to communicate with customers may be a very effective strategy. A picture is worth a thousand words, as the proverb says. This is still true today.
Difference Between SMS Marketing and Email Marketing:
For many years, one of the most dependable and consistently effective marketing methods has been emailing marketing. Nevertheless, SMS marketing is quickly rising in favor as mobile phone use increases.
It’s challenging to determine which channel is ideal for communicating and producing a return on investment (ROI) for your marketing initiatives, though, as consumers’ attention is now divided among so many businesses. It’s critical to choose the best marketing campaign plan in order to maximize ROI. At times, SMS triumphs. Sometimes email triumphs. In some cases, a potent combination of SMS and email marketing might provide the required outcomes.
| SMS MARKETING | EMAIL MARKETING | |
| Open Rate | SMS has the highest open rate compared to any other Marketing channel which is 98%. Users are more likely to open an SMS rather than an Email. | The probability to open an Email is low. An email has an open rate of 20% only. A businessman that uses Email as a marketing channel found that users are less likely to open an Email. |
| Frequency | SMS marketing initiatives are less common, which increases your probability of being seen in your audience’s message inboxes. | Email is a marketing channel that is overused. Every day, the typical office worker receives 121 emails. |
| Response Rates | Because SMS has a high Open Rate, the Response rate is also high in SMS Marketing. An average user responds to a text or an SMS in 90 seconds. | An email has only a 20% Open rate and that is the reason people took 90 minutes or more to respond to an Email. |
| Cost | SMS Marketing is affordable compared to any other Marketing channel. SMS has a limit of characters and features that also make the SMS a cheap, cost-effective yet useful type of marketing channel. | Depending on your provider, list size, send frequency, and extra services, email marketing expenses might vary greatly. Prices for basic email platforms start at a few dollars per month and go up to several thousand for more sophisticated platforms. |
SMS is a wise choice if you want to achieve high average open rates, response rates, and consistent engagement. Email cannot, however, be fully ignored. As per the new TRAI rules for Bulk SMS, every company, business, or organization has to complete DLT registration to continue sending Bulk SMS to their customers.
Wrapping Up:
SMS Marketing and Email Marketing both have their pros and cons but choosing one will depend on the needs of your Business.
Both email marketing and SMS marketing offer particular advantages in particular use scenarios. The finest marketing platforms enable you to deploy them in concert, and the best marketing strategy integrates both.
Apart from this, if you are interested to know about The Digital Marketing then visit our Digital Marketing category.
