Instagram 2023: 7 trends for your brand
We had already done our Instagram retrospective in 2022; this time, it’s time to present the Instagram bets for 2023.(Instagram Trend 2023)
In case you didn’t know, the platform itself makes a trend report at the end of each year that should involve the app’s news and a series of social and cultural data from society in general.Click Here
We collected some information from the Instagram Trends Report 2023 and other market research on technology and digital marketing to show you comprehensive data on consumer behaviour of internet users on the internet and beyond.
In this article, we summarize the main points that are good bets for you to study how you will insert your brand into these new perspectives.
Support for social causes
Most people from Generation Z are increasingly aware of social causes that advocate more inclusive and accessible actions.
They intend to shop in places that support important social causes, such as more active participation in political issues and increasing the visibility of people with intellectual or physical disabilities.
According to the Instagram report, three out of four Gen Z social media users want to follow a digital influencer with a disability.
In previous years, Instagram was already keeping an eye on this trend when it implemented accessibility features in its app.
Metaverse again
We had already mentioned that one of Instagram’s bets for 2022 was to intensify investments in the metaverse — the virtual world that tries to reproduce physical reality through digital devices.
By 2023, Generation Z intends to build new worlds where they can express their individuality and encourage equity in digital spaces.
This generation wants to use an avatar that better reflects their different body types, clothing and skin tones and get fashion and beauty inspiration from other avatars and digital influencers.
In 2022, the avatar on Instagram was released to all social network users and integrated with other Meta apps such as Facebook, WhatsApp and Messenger.
By promoting the use of avatars as a digital identity, Meta is slowly encouraging more people to engage with their virtual characters, which will be a key part of engaging in the metaverse.
So, they should look more into these resources to expand the possibilities of use in publications and direct.
More engagement on “click-to-message” ads
Meta revealed that the “click to message” button, available in ads on Instagram and other apps, improved user engagement with profiles.
This is because this button invites the user to talk to the profile to clarify doubts about the offer presented.
Therefore, Facebook and Instagram ad features and tools will likely improve to promote DM connection.
After all, the faster the user gets answers, the easier it will be for advertisers to conduct the relationship with them if they are prepared for it.
Expansion of online communities
Many Gen Z social media users love to follow the daily lives of digital influencers. Loyalty to these people demonstrates that the gold of the social network is in carving out niches.
Therefore, these young people enjoy participating in communities of content creators who speak and live interests and lifestyles in common with theirs.
Excited about these digital relationships with their favourite influencers, mixed media will be responsible for expanding the visibility of these professionals,
who will be in Instagram posts, podcasts and even in face-to-face meetings.
More content recommended by artificial intelligence
We know that Instagram caused chaos in its app’s feed by displaying new and old posts from accounts the user follows with random updates from unknown (unfollowed) profiles.
Despite this, the app offers some features to filter what will appear in the feed, you know?
As Instagram relies on content creators to attract and keep active users in the app, the bet is that in 2023 the best publications and Reels by creators will be more prominent in the platform’s feed and Explore.
Augmented reality and more interactive ads
New content creation tools integrated into the app, such as GIFs generated from Live Photos, 3D publications, NFT art integration, and advertisements involving such tools.
The more editing and configuration possibilities Instagram offers brands and content creators, the greater the chances of capturing the public’s attention.
Consequently, the audience engages more with the content and spends more time on the app.
Social commerce growth
Live shopping within social media began to be explored more at the beginning of the pandemic in 2020.
There were lives on Instagram and YouTube about everything, including exclusively commercial content.
Instagram has not yet prepared its feature for social commerce in its app, but there are signs that TikTok, YouTube and
WhatsApp are investing in tools of this type and soon Instagram should come up with something new about it.
By the way, Instagram launched in 2022 in the United States, the purchase by chat. Perhaps this is part of the test of “audience adherence” to buying and paying for products and services without leaving the platform.
If you want to read other trends, download the Instagram 2023 report they released. You’ll see other results that aren’t directly related to the app but can be useful if your business’s audience is primarily Gen Z.
But, tell me… Which of these trends do you think will happen in 2023 on Instagram? As Meta’s colourful app is a box of surprises, we can only keep watching its footsteps, studying consumer behaviour and taking advantage of updates as they are released. We’re in this together, okay!?Free Guest Post site https://readrey.com/.
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