Guide to brand protection
It’s a comprehensive Guide to Brand Protection, including definitions of intellectual property, forms of brand abuse faced by brands, practical advice for brands looking to stay protected, and much more.
What is brand protection?
Brand protection is the process of protecting the intellectual property (IP) of companies and their associated brands from counterfeiters, copyright pirates, and infringers of other types of IP, such as patents, design rights, color marks and commercial image (trade dress in English). For these things, you should always contact business set up services Dubai.
This is done not only to prevent a company from losing revenue, but also to protect the company’s image, reputation and overall value. Basically, brand protection prevents brand abuse.
Brand abuse
Brand abuse is a general term that refers to the infringement by a third party of the intellectual property of a brand to take advantage of its good reputation. Brand abuse can take many forms, including but not limited to: All that You Need To Know About Bankofamerica Azdesepc
Impersonation in social networks
Companies must remain vigilant against any type of brand abuse that they may be subject to. However, the most widespread and problematic for brands is counterfeiting.
What is counterfeiting?
A counterfeit product mimics a genuine brand product, but is manufactured off the record, by outside sources. The fake product uses the authentic brand’s logos and trademarks without permission to mislead consumers.
To put it in perspective, by 2022 the global counterfeiting industry is projected to be worth $4.2 trillion. Putting it in real terms, if counterfeiting were an independent nation, its economy would be around the fourth largest in the world.
Counterfeiting is a form of intellectual property infringement as it specifically attacks the trademarks of a genuine brand. Therefore, the main objective of the organizations for the protection of the brand is to fight against counterfeiting.
Fraudulent websites
Fraudulent Websites are created for malicious purposes, either against a legitimate business or by infringing on its IP. There are several variants:
cybersquatting; sites that register domain names to profit from the trademarks of others.
typosquatting; takes advantage of the mistakes made by Internet users when typing the address of other websites.
Imitation websites; sites that attempt to completely impersonate an existing authentic brand website.
Copyright infringement
Copyright is the legal protection granted to authors of artistic, literary and scientific works. Brands must protect their copyrights, even if they don’t produce art, books, or scientific reports. Counterfeiters copy authentic product photos and use them to promote and legitimize their own lists of illegal products online.
Brand usurpation
Trademark infringers register trademarks in bad faith. This can occur in a number of ways, including foreign registration of trademarks belonging to companies that have not yet registered abroad, and transliteration issues, such as the Jordan/Qiaodan case.
Patent theft
Patents are legal protections given to new products that offer an innovative solution to a problem. Inventors who have created a new product are entitled to patent protection, which prohibits third parties from using their designs; Outside parties who infringe patents benefit from the time and money spent on the design of the invention.
Impersonation in social networks
Counterfeiting and forms of IP theft in general are growing rapidly on social media, and are having a marked negative effect.
There are unofficial third parties that create social media accounts that imitate authentic brands, and then use their fake profiles to sell fakes, refer users to phishing pages, and sometimes spread malware.
What do brand protection services do?
The services offered by providers in terms of brand protection can be grouped into four general processes:
Detect
Find violations on the Internet, wherever they are. This can include a fake e-commerce listing, a fraudulent website, or a phishing social media profile, in addition to other forms of infringement.
Validate
An important measure is to ensure that products listed as infringing really are. Validation is used so that genuine companies are not mistakenly penalized for trying to assert intellectual property rights.
Run
Enforcement is the actual process of removing IP infringements online. This includes the removal of an infringing product listed on an online marketplace, the takedown of a fraudulent website, or the closure of a counterfeit social media account.
Report
The final stage of a brand protection service. Inform refers to the delivery of useful and practical information to brands, in order to remain aware of the status of intellectual property online, and thus be able to improve the process of protecting the brand in the future.
Brand protection software
Now that counterfeiters can take full advantage of the capabilities of the Internet, the only way to truly implement the aforementioned services is by taking advantage of modern brand protection technology. Brand protection software consists of four key aspects:
Keyword monitoring
The first brand protection tool is keyword monitoring. Counterfeits being sold on e-commerce platforms rely on the use of specific keywords to appear in listings. For brand protection services, this entails programming bots to continuously crawl high-risk websites, looking for listings and other content where such keywords are present. Counterfeiters are constantly updating and changing the keywords used to sell counterfeits on online marketplace listings, so this procedure is important for brands to stay current.
Image recognition
Image recognition refers to a type of software capable of quickly analyzing images online. Forms of image recognition vary in complexity. The simplest technology is photo recognition, which can search and find matching images. The most complex form is object recognition, which is capable of finding physical objects within a photo regardless of their position or location in the image.
Machine learning
Machine learning is the ability of computers, through systems called neural networks, to repeatedly identify patterns and correlations in data, in order to create more precise and reliable search parameters. Once these new parameters are created, keyword monitoring and image recognition programs are able to function more efficiently, and improvements can be made on an ongoing basis.
Smart user experience (UX)
Brand protection is intended to be used by brands. Therefore, it is important that the user experience is easy to understand and easy to use. Hiring a modern brand protection service saves a great deal of time and money compared to hiring a team of lawyers. However, if that service requires the brand to spend hours reviewing complex data, then there isn’t much of an advantage over simply hiring a staff of lawyers. A smart brand protection service should weed out the unimportant details and show users only the details they need to make decisions quickly.
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