Fashion is life, yes, you read that right. How many of us never miss a chance to get that bougie blouse on the new arrival rack from our favorite designer? Most of us yearn to look the best wherever we go, whether to work or at a friend’s birthday party; the goal is pretty much the same. You want those heads to turn and notice you.
However, with a passion for fashion, there is always an overwhelming feeling that you have to keep up with the changing times. Also, it is not always easy on the pocket, but regardless of the need, we ensure that we still can pull a great look wherever we go.
However, have you stopped to wonder why you feel the need to visit the stores every time there is a new launch? Heck, why do you even know that the new collection is coming to the stores this weekend? Look carefully; whenever you step outside your home, you will be bombarded with fashion information and won’t even know it. The mind games these fashion leader corporations play with the consumer’s thoughts are just so unthinkable. Yet it is happening around us; hence, we are not aware, and the real facts of fashion are hidden from the naked eye. But that does not mean that they are not there.
There is no surprise in the fact that corporations are fighting against each other to get us to notice them because fashion is big money; that is why they are out to get your money through careful marketing. Have you noticed how the ads are blasting in our face either on transportation, social media, or on banners as you go about your day? Probably not, hence learn more about fashion trends and facts to realize how big the industry is.
1. The Fashion Giant Gucci has its own promotional secret
Gucci knows how to attract the masses, their promotion only centers around inclusivity and diversity hence the fashion giant has so many fans. The luxury house knows that you need to resonate with everyone to be popular, which means including all types of bodies and people in their advertisements.
2. The fashion industry spends a bit too much on advertising
Did you know that the fashion industry throws dollars on advertising like they grow money on trees? Perhaps they do so because the industry spends about $500 billion on advertising their fashion wear. They are able to make it big and be the leaders in the fashion industry because they know how to reach the masses.
It is why you run to the store to grab onto more of your favorite designer’s collection, you do this because the brand tells you to do it. They have to pay a huge amount to make you leave your office early on their new launch or a sale clearance day, so you make that purchase. However, those 500 billion dollars seem like a small price to pay, considering how much they can earn back from tricking people into buying their products.
3. Zara is an exception in the advertising world.
Fashion brands may be growing money on trees to look their best while advertising themselves; however, Zara is an exception. We all know Zara, and it is now a household brand, most of us own at least some garments from there. But have you stopped to consider whether you have ever seen their advertisement on social media or billboards? Rarely. In fact, Zara does not even have a big marketing team.
Their magic lies in their accessibility. This means they are just too close to everyone; there will always be a Zara fashion retail, whether you live in the downtown or the suburbs.
This accessibility is their advertisement tool, and since now the world knows about them, they don’t even have to make an effort to get you to notice them and pay huge dollars into marketing. Rather they invest in jaw-dropping real estate and brick and mortar stores. You will never feel bored at Zara’s outlets because they are designed to perfection.
4. Modeling is a sham
Lots of people go into modeling thinking the fashion industry is huge and can cater to anyone who has the right looks. However, that may be true to some extent, but only the top models make great money, and the new models or struggling ones get replaced very easily. The downside is that an average model will last only three seasons which is not so great considering there is no stability in the profession.
5. Men are jumping on the fashion bandwagon.
We always see a woman obsessed with shopping, but these are the things of the past. Men, too now, are spending incredible amounts on looking the best. Whether they want to go for mens polo shirts in Pakistan or buy the best-branded shoes, the bridge between men’s and women’s buying patterns is narrowing down by the minute. Hence you will see that men now only spend 99 pounds sterling less than women.
6. Zara’s founder is one of the Richie rich of the world
Spaniard Amancio Ortega is a co-founder of Zara. He has now had a great deal of net worth amounting to $48.1 billion and has made his name to number three on the Forbes list; however, since his chain is expanding at a fast pace, his net worth is expected to grow in the coming years.
Many fashion-related facts do not surface in the real world; however, the industry is huge and has so much to offer, including opportunities and wealth. If you want to be a part of fashion, now is the right time to start. First, revamp your closets with the best designer wear to understand how fashion speaks to people. If you are looking to make it big in the fashion industry by starting your own business, then follow one of these facts and experience success.