If you want to make it as an SEO analyst, you need to be able to use data in a way that shows you exactly where to put your time and energy to get the best results. You have access to a wealth of information, but how can you put it to good use to generate tangible outcomes that directly impact revenue?
This article will provide you with the seven key areas of concentration you’ll need to succeed as an SEO analyst, along with in-depth guidance on generating the reports you’ll want to use to track your progress.
Quantifying Search Volume by Delivery Method:
The first, most obvious step is determining who visits your site and why. Your website’s traffic is segmented here based on channels like organic search, social media, typed-in URLs, referred traffic, tagged marketing campaigns, and more.
Your search volume can be further segmented. For instance, most analytics tools will record how many people found your site using Google, Bing, and Yahoo when searching for something related to your business. The learned information can be applied to make changes tailored to each search engine’s specific parameters and requirements.
Tracking your website’s referrals may tell you a lot about your audience, their interests, and the material generating clicks. The SEO Parramatta services provided by the team are efficient and effective and deliver accurate results for any company.
Internet Users’ Keyword Searches:
Naturally, the keywords people choose to find your website are equally important. More specifically, you should monitor how much search traffic comes from each term you’re targeting.
This statistic is handy because of the strategic insights it provides. If a specific keyword is responsible for a disproportionate share of your site’s search traffic, you should emphasize it more in your SEO efforts.
Though Google has yet to provide keyword-level analytics in quite some time, you can still learn more about your organic traffic’s origins with tagging and monitoring campaigns, as well as other software tools like SpyFu.
Placement of Keywords:
Rising search engine results for targeted keywords and tracking individual keywords that you want to enhance your online presence for are crucial to the long-term effectiveness of your SEO efforts. By keeping tabs on where specific keywords currently stand, you can gauge the efficacy of your SEO efforts and fine-tune them as necessary.
Some of your efforts are succeeding, while others aren’t. One keyword is now on the first page of search results, while the other has fallen to the fifth page. With this new knowledge, you can choose whether to revive the slipping keyword or strengthen the rising one to capitalize on its rising popularity.
The Breakdown of Search Engine Users Across Various Screen Sizes and Operating Systems:
People from all walks of life and professional fields are increasingly turning to their smartphones and tablets for all their internet needs. Google’s latest data shows that mobile device searches have surpassed desktop ones. By monitoring user device data, you may tailor your site to the needs of the largest possible audience.
As mobile devices continue to impact the future of SEO, this measure will become increasingly important. For instance, Google’s planned Mobile First Index would render mobile optimization crucial for any search engine results page (SERP) access. Your ability to foresee this shift and prepare a more relevant, user-friendly online presence depends on your ability to track traffic by devices now accurately.
Participation for Each Search Visit:
Of course, attracting visitors is only half the battle. At least as necessary as the number of visitors you get is those visitors’ quality and interest level. Once people arrive at your website, you can track their activity using several different metrics to see how involved they are. The top three are:
What we call the “bounce rate” is the percentage of visitors who only look at one page before leaving your site. Average time spent on site is a good indicator of how engaged your audience is with your content.
Analogous to the average time spent on a page but broken down by the number of pages viewed during a visit.
Micro and Macro Conversions From Search Traffic:
Similar to how assessing the quality of traffic is useless, tracking engagement without conversions is also meaningless. Measuring the success of your website in eliciting the desired actions from search engine visitors is what “conversion tracking” is all about.
Micro conversions and macro conversions are typically tracked separately in web analytics platforms. Gross outcomes, including sales and new customers, are quantified by measuring macro conversions. The duration spent on your pricing page, the number of visitors that sign up for your email list, and so on are all examples of micro conversions.
You may learn more about the efficacy of your campaigns by tracking conversion rates across devices, channels, and keywords for your search traffic.
As an SEO analyst, you have your pick of many methods, as there is no universally applicable technique. Use your imagination!
To spend more time evaluating and planning and less time wading through too much data, use tools, familiarise yourself with the many types of reports that can expand your awareness of the possibilities, and automate wherever possible.