How To Promote and Market Your Book Indie Authors
Book writing is perhaps one of the noblest of all professions and a wonderful way to lend immortality to ordinary things. Being a writer helps an individual to create a new world of fantasy. Indie Authors Writing books helps us to escape the cacophonous world of anxiety. Also, it gives an inner strength to face the pragmatic reality of the universe. While writing a book is more of a passion than a job, one must consider keeping this passion alive in a way so that the effort gets recognized.
There must be a fine balance between creativity, professionalism and ambition if you are planning to pursue “writing” as a career. This calls for strategizing helpful marketing tactics so that the game plans can fetch your work the right amount of media attention. With these step-by-step marketing guidelines to attract media attention, things might just fall into place for the indie authors. So, how about giving this blog a read? Let me be the writer for a change. The Current Blockchain Development Trends of 2022 that will Remain in Focus
Step 1: Make sure you have an online presence
Do you know Social Media is the most popular content marketing tactic for 90% of B2C businesses? And when it comes to the context of marketing the content of your book, you cannot afford to miss out on meeting this critical aspect with precision.
Consider targeting the social media crowd to talk about your work and educate them about your existence as an author. Most importantly, you should target the messaging apps in order to promote a book launch, talk about the synopsis and release snippets of your work.
Statistically, the average time spent by the consumers in the messaging apps per day in 2017 was 10 minutes. In-app messages are said to be 1.5 times more likely to be opened and 6.7 times to receive a response.
Thus, when it comes to establishing a strong digital presence to market your book, you can target messaging apps like WhatsApp, Messenger, Instagram stories and the likes to reach out to a wider base of prospective readers in order to create a buzz among them. Acquiring a promising group of prospective readers prior to the date of your book release is the first step towards attaining success and gaining media attention.
Step 2: Look for helpful media contacts for perfect networking
Once you are done establishing a prominent social media presence with an accurately strategized book marketing campaign, it’s time for you to find influential media contacts.
You can shortlist newspapers, radio shows, television talk shows, content influencers, advertisers and the likes in order to leverage the potential of media in full swing and effectively promote your book.
You can try and implement the word of mouth strategy in such cases. If you know someone who’s associated with the media, do not hesitate to approach that person and talk about your idea of book marketing.
Tell him about your passion and how you choose to impress and engage the particular target audience of that media house. Link it to the common interest of the audience which includes watching shows or listening to the podcast.
Once you have decided to approach a particular media house to pitch your idea of book marketing, consider creating engaging contents for the prospective readers. If the media content is less appealing and barely interactive, then the chances are that you may end up goofing up things, causing hindrances for an otherwise seamless book marketing campaign.
Step 3: It’s time to write an engaging SEO press release
Roger Watt, an chemical engineering assignment help expert associated with MyAssignmenthelp says … “press release has always been an ideal strategy for our bloggers to let the internet know about all the latest e-learning initiatives.”
Apart from instances that depict the importance of SEO-friendly press releases statistically, there are 80 million people who get their news online on a regular basis. 100 million people use search engines and about 64% of journalists use Yahoo and Google to follow the daily news.
This calls for writing a compelling SEO-friendly press release in order to create the much-needed buzz. Once you are sure that your book is a sensation, circulate the press release on the web. Make sure to follow and implement the following rules of perfecting a press release:
- Wrap up the content within one page.
- One must consider using formal language in the press release.
- Take care of the headline; it should be captivating enough to grab the readers’ attention.
- Talk about the big news in the initial paragraphs and gradually move on to the other half of the content.
Step 4: Give away a couple of e-books for free
Freebies are always amazing, and no one really minds when you send them one. When it comes to fetching a substantial amount of media attention for your book, this is one classic tactic that can always help an individual climb the ladders of marketing success.
You may choose to offer a few e-books to your prospective readers for free. There’s no harm in giving away a few copies in digital format. In all honesty, it will only add to your promotional measures
You may initiate the promotion for freebies on the web via newsletters and self-made videos. The idea is to let your target audience know about the book and what add-ons are there in store for your readers. Moreover, with every e-book you give away, you will stand a chance to attract a new digital buyer.
Once you recognize that the demand for e-books is on the rise, you can gradually produce more premium issues, apart from working on the paperbacks. This will definitely make for a win-win situation for your book marketing campaign.
Step 5: Rope in professional book reviewers
Lastly, once you are done meeting each of the crucial steps of effective book marketing discussed above, it’s time to pick a reviewer for your work. Even though social media influencers will boost sales to a significant extent, there’s always something more to book marketing.
According to a report, 77% of the users take time to read through the product reviews before making an online purchase. You might want to keep up with the trend and pick a professional reviewer to promote your work. Make sure to hire a reviewer who is well-acquainted with the genre of your work. This can eventually fetch you an amazing opportunity to enjoy a head start over others.
To Wrap it Up,
Even though innovative book marketing strategies will eventually show up in the years to come, the steps I have mentioned above shall always continue to be the quintessential ways to attract the media. Now that you are already introduced to the different facets of media-oriented book marketing initiatives, it’s time to take control of things in an “indie”pendent way. Don’t hesitate to build your own dynamic strategies. Feel free to follow the guidelines and instructions mentioned in this post. It’s amazing to write books and it is indeed gratifying to let the entire universe know about your genius.
Go live your dream, and captivate your audience with your words!
Author Bio: Rose Haughes is a digital ad maker associated with Myassignmenthelp provides Last Minute assignment Help United States. Apart from being an advertiser, Shirley is a ghost writer. During the hours of leisure, you may find this 29 years old professional riding her bike to glory.
